How Greenery Elevates the Trade Show Booth Experience

At the 2023 HD Expo, Naturalist was honored to collaborate with Duravit, the iconic luxury bathroom brand, to create a 100-square-foot moss wall that became the anchor of their tradeshow booth. Designed to reflect Duravit’s impeccable craftsmanship and timeless aesthetics, the moss wall featured lush preserved greenery with their logo seamlessly integrated into the design. It wasn’t just a backdrop, it was a storytelling piece that echoed Duravit’s values of sustainability and innovation.

The result? A trade show booth display that captivated interior designers, architects, and specifiers. Set against this vibrant green wall, Duravit’s sinks and fixtures looked more elevated than ever, surrounded by a setting that felt alive, fresh, and forward-thinking. Among the countless expo booth designs on the show floor, Duravit’s presence felt like a breath of fresh design, lush, unexpected, and grounding in the midst of a high-energy show floor.

When Exhibitus, a renowned trade show exhibit booth company, was commissioned to create a space for Delta TechOps, they turned to Naturalist for a distinctive greenery feature. We provided a custom artificial green wall that was both lightweight and reusable, ideal for 10x10 trade show displays and larger exhibition footprints alike.

Though the collaboration was one step removed, the outcome speaks volumes: Exhibitus used the green wall to create a warm, organic touchpoint in Delta TechOps’ high-tech, aviation-focused space. This marriage of nature and innovation created a tactile, approachable feel in a traditionally industrial setting. A smart choice for booth design that embraces both sustainability and versatility, the green wall became a memorable part of their tradeshow display experience.

Naturalist’s presence at BDNY (Boutique Design New York) has grown significantly over the years, from a modest 100-square-foot booth to dual showcases in both our own space and the prestigious DLR Group Designer Pavilion. In our most recent collaboration, Naturalist supplied over 500 square feet of preserved greenery, weaving natural textures and organic forms into DLR Group’s Four Seasons-inspired exhibit.

With DLR Group recently recognized at the Gold Key Awards for their excellence in hospitality design, it was an honor for Naturalist to enhance their exhibition booth design with greenery that reflected their award-winning sensibilities. Our plantings added serenity and visual balance to a space filled with cutting-edge finishes, drawing visitors into an oasis of calm amidst the show floor hustle.

Naturalist’s own trade show booth design at BDNY has also earned accolades, including an “Innovative Booth Design” award in 2021. Our concept was rooted in sensory awakening, using greenery, texture, and a soft color palette to guide visitors through a multi-sensory brand experience. From banners for trade show displays to curated moss accents, every element served a purpose in reinforcing our core message: Let Nature In.

Our return to HD Expo continues to underscore how greenery isn't just a decoration, it's a design philosophy. At our 2025 Garden Lounge booth, we partnered with several sustainability-focused vendors to create a lounge that blended hospitality, biophilia, and environmental responsibility. From a moss-covered giraffe sculpture to full-scale green ceiling and backdrop installations, the Naturalist booth was a magnet for designers seeking inspiration, and a little reprieve.

Whether we’re creating trade show display signs, designing booth exhibitions, or crafting trade show display exhibits that double as art, our goal remains the same: to bring nature’s calming presence into even the most fast-paced environments.

Greenery invites people to stop, breathe, and stay. In the context of trade show booth signage, branding, and layout, it acts as both a visual draw and an emotional anchor. Natural textures tell a story of sustainability, creativity, and care, all of which help companies connect more deeply with their audiences.

From small 10x10 trade show booths to expansive, award-winning installations, Naturalist’s preserved and artificial green walls are redefining what it means to design a trade show display. Because in a sea of signage and samples, nature still wins.

Let us help you create a booth that not only stands out, but stands for something. Ready to transform your next trade show exhibit? Let Nature In.