740 Dekalb Ave, Brooklyn, NY

On Bed Stuy’s most prominent block, luxury rentals in Brooklyn, NY.

Project Type: Multi-Family Residential Lobby
Project Location: 740 Dekalb Ave, Brooklyn, NY
Classification: Lush & Leafy
Size: 200 Sq Ft
Plant Composition: Flat Moss, Bun Moss, Ferns, Leaves, Reindeer Moss, Hedera, Provence Moss

Project Overview

Nestled in the heart of Bed-Stuy, 740 Dekalb Avenue is redefining urban living with its seamless blend of historic charm and modern luxury. Developed by Level One Holdings and designed by Issac Stern Architects, this residential building offers 37 luxury residences, complemented by an expansive lobby, plush lounge, fitness center, multiple terraces, a full-service roof deck, secure parking, and bike-friendly storage. As part of the building’s commitment to refined living, Naturalist was entrusted with transforming the lobby into a lush, biophilic retreat.

Our team of horticulturists, designers, and installers collaborated to craft a stunning 200-square-foot wall garden that brings life and vibrancy to the space. Using an intricate mix of Flat Moss, Bun Moss, Reindeer Moss, Provence Moss, Hedera, Nicoly, Tiki Fern, Tree Fern, and Fern, we curated a living work of art that enhances both the aesthetic and the atmosphere of the lobby.

The intertwined textures of the ferns and moss create a layered, dynamic surface that changes with the light, offering a captivating visual experience. The rich green hues and natural variations not only add depth and movement to the space but also foster a sense of tranquility for residents and visitors alike.

This maintenance-free installation is a true testament to the benefits of biophilic design. By integrating natural elements into the built environment, 740 Dekalb Avenue’s lobby provides a refreshing sanctuary in the heart of Brooklyn—one that enhances well-being while requiring no additional upkeep.

At Naturalist, we believe in creating immersive, nature-inspired experiences that elevate urban spaces. With this bespoke wall garden, residents of 740 Dekalb can now enjoy the beauty of nature every day—no watering required.

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