Post-Show Reflections: Naturalist at HD Expo 2025

We’re still riding the high from HD Expo 2025, and what an incredible experience it was!

This year’s show was nothing short of extraordinary, and we’re so grateful to have been part of it. From start to finish, the event was masterfully organized, and we were genuinely impressed by the quality of attendees. The energy on the show floor was electric, and the caliber of design professionals we connected with made every grueling moment of our 3 day set-up worth it.

But what truly made this year special was the incredible response to our booth. Designed as a serene, biophilic retreat, our space offered a calming contrast to the busy buzz of the expo. Attendees were drawn in not only by our ultra-realistic artificial greenery, but by the entire atmosphere.
Our lush ceiling, completely covered in our biophilic bliss panels, paired with custom chandeliers draped in greenery, created a softly lit, tranquil ambience that made people feel instantly at ease. It became a natural gathering space where visitors lingered, enjoyed drinks from the bar, took meetings, and of course, lined up to snap photos with our very own moss-covered giraffe, who quickly became a fan favorite and social media star.

Creating a space that felt like an oasis in the middle of the show was intentional, and seeing people genuinely enjoy being there was incredibly rewarding. Whether they were sourcing for upcoming hospitality projects or just curious about how greenery can enhance a space, our visitors left feeling inspired.
To everyone who stopped by, thank you. And to the HD Expo team, bravo on a beautifully executed show. We’re excited to build on this momentum and continue partnering with designers to bring natural textures and biophilic beauty into both interior and exterior spaces.
Until next year,
The Naturalist Team